Exploring the Growing Trend of Functional Foods in the Food and Beverage Industry
In recent years, there has been a growing trend towards functional foods in the food and beverage industry. These foods are those that offer additional health benefits beyond basic nutrition. They are designed to promote health and prevent disease, and are increasingly popular among consumers who are looking for healthier options.
Functional foods can take many forms, from fortified beverages to probiotic yogurts to snack bars with added vitamins and minerals. They may also contain bioactive compounds, such as antioxidants or phytochemicals, that have health benefits. Examples of these foods include green tea, omega-3 fortified eggs, and plant sterol-enriched margarine.
One of the driving factors behind the growth of functional foods is the increasing interest in health and wellness among consumers. Many people are becoming more aware of the link between diet and health, and are looking for foods that can help them achieve their health goals. This has led to a rise in demand for functional foods that can offer specific health benefits.