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Gulfood Green 2024

15 Jun 2023

Millennium Hotels & Resorts (MEA) and Watermelon Sign Agreement for Food Sustainability Project

Millennium Hotels & Resorts (MEA) and Watermelon Sign Agreement for Food Sustainability Project

Dubai, United Arab Emirates - Millennium Hotels and Resorts is committed to minimising the impact of operations on the environment and demonstrating leadership by integrating environmental considerations into its business practices. As part of its ESG strategy, the brand seeks to establish and nurture long-term relationships with the local community by supporting local small and medium-sized enterprises (SMEs).

Putting this commitment into action and in alignment with the UAE Government's vision to position the UAE as the leader in the global food security index by 2051, Millennium Hotels and Resorts has partnered with Watermelon, a leading food and beverage procurement platform to incorporate locally sourced produce across its hotels in the UAE.

The partnership aims to revolutionize the way food is sourced, delivered, and consumed across its hotels in the UAE. The collaboration between Millennium Hotels & Resorts and Watermelon will support the local economy, promoting sustainable food practices, and ultimately aims to deliver exceptional dining experiences.

Central to this collaboration is the sourcing of produce from local farmers, ensuring that only the freshest and highest quality ingredients are used in Millennium’s hotels. Watermelon has a dedicated team that sources and partners with local farmers and fishermen across the UAE to offer a selection of fresh fruits, vegetables, seafood, and other home-grown ingredients through its platform. The platform includes an actively growing network of more than 50 commercial farm companies representing more than 1,000 local farmers, including well-known local farm companies such as Manbat.

The highly anticipated partnership will launch at the iconic Dubai hotel, Millennium Plaza Downtown at their Italian restaurant, Al Fresco. As part of the initiative, Executive Chef at Millennium Plaza Downtown, Christophe Prud'homme, will craft an exclusive menu using locally sourced produce, offering guests a truly “al fresco” dining experience. Future plans include to launch a "Home Farm" style breakfast featuring a wide selection of nutritious locally sourced produce coming from UAE farms. Currently, Watermelon boasts a roster of over 50 registered local farmers, including Manbat. As part of the initiative, Watermelon actively seeks to expand the number of local farmers on the platform, considering there are over 900 registered farms in the UAE.




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