Refill products now make up entire stores to promote sustainable consumption
)
Trend - Brands are launching retail stores that offer a variety of household and personal care products through bulk dispensers. These stores claim to reduce environmental impact by allowing customers to refill containers and pay by weight, reducing reliance on potentially harmful packaging methods.
Insight - As consumers grow more aware of the environmental consequences of their purchases, they are gravitating towards stores that actively address the impact of consumerism. This trend has led to a rise in "refilleries," which focus on minimizing packaging waste, especially for frequently repurchased personal care products. By catering to the demand for reduced-impact retail stores, businesses can attract environmentally conscious consumers looking to reduce their ecological footprint.
Workshop Question - What steps can your brand take to minimize waste in product development and marketing?
)
)
)
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
)
)
)
