Björn brings 35+ years of international business strategy and branding expertise to the FMCG and BTB markets. Aventure is a world leading Food-As-Medicine company targeting diabetes and obesity with clinically proven foods. He is a serial entrepreneur and investor in IT and Food Tech. Together with his brother Rickard, they founded Oatly AB in Sweden. He was an active member of the board and ran special projects including being the CEO of Oatly China for 5 years. He was an integral part of Oatly’s journey from zero sales when launched in 2001 to a $10B IPO in 2021 and a global leadership in plant based dairy. Björn is a coach and advisor to a number of international impact startups and sits on the board of Swedish companies Lument AB (diagnostics), Lundoch AB (medical devices) and BlueRedGold AB (indoors saffron CEA) as well as Vertical Harvest Inc (CEA-US). Björn is a Swedish citizen living with his family in the United States but is frequently seen speaking at events and conferences around the world.