Valeria Mendez is the Head of Traceability Technologies at Seafood Souq, a leading B2B digital platform revolutionising the global seafood trade through transparency and efficiency. With a background in communication and product design from her studies in Spain, Valeria has been pivotal in building technology to digitise the seafood industry. Over the past four years, she has led the development of SFS Trace, now implemented across 15+ properties, tracking over 13 million kg of seafood in 2023. Passionate about ocean conservation and sustainability of its marine life, Valeria believes traceability and data are key to responsible decision making. Her expertise in design thinking and human-centric approach drive her vision for a more transparent and technologically advanced seafood industry.